| 03 August 2010

Image via Ellie Marie When I first started Terracycle, I spent a lot of my time explaining what upcycling was. It was this foreign concept whose name wasn't on a lot of people's radar. Now, a handful of years later, more than 10 million people are collecting the brand specific waste that we've used to make a range of products; it has become increasingly common and may some day be as conventional as recycling. Currently, several startups are building their busi... Read the full story on TreeHugger